beard care 101

You might think that growing a beard requires little more than, you know, growing it. But that's just not the case. Like the hair on top of your head, beards require maintenance: washing, trimming, conditioning, and (we're serious), even brushing. To keep your beard looking (and smelling) great, you're going to have to put in some time and effort. So to prepare you for that impressive beard you've been itching to grow out, here are our stylist's favorite products and some advice for keeping it in tip-top shape.
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KEEP IT HEALTHY.
Beard serum is the most invaluable beard care product. Beard serum hydrates the beard with natural oils giving it an attractive smell, look, and healthy feel. Our favorite is by American Crew. This serum nourishes, regenerates and provides protective properties for a healthy appearance. The organic oils in the serum combine with the natural oils your skin produces helping to balance out dry skin from over washing. 

KEEP IT CLEAN.
Beards need to be washed. Just think about how often you run your fingers through yours... yikes! We recommend American Crew's Leave-In Beard Foam Cleanser for a quick way to clean with no water needed. This cleanser will leave a refreshing after feel and scent. its super easy to use and the quick absorbing dry foam is long lasting, leaving the beard clean and free of daily residue. 

KEEP IT IN LINE.
We love American Crew's Beard Balm Conditioner and Styler. This soft balm tames and conditions the beard with flexible application. It Features sweet almond oil and Shea Butter that conditions the beard and adds shine. Place a small amount onto palms, distribute evenly through the beard, and style if desired. Easy enough!

HAVE A BACKUP PLAN.
So the beard just wasn't for you? Be prepared for that first shave with American Crew aftershave balm that helps prevent irritation from shaving. The All-In-One Face balm moisturizes shaved areas to minimize redness, and skin irritation. Innovative ingredients fight the signs of aging and prevent ingrown hairs. Use this as a daily moisturizer to keep that newly exposed skin looking young and feeling fresh.