how to choose the right shampoo for your hair

The beauty industry doesn't always make it easy to discover the best products to create your best look. It can be confusing with so many different names, labels and claims. That's why we're here to demystify the shampoo shelf. And because we're having a BOGO special this July, we're going to focus on our very favorite products from the pros over at Redken.  

Our stylists always recommend choosing a shampoo that cares for your hair at its core.  You should also consider using a shampoo that helps build the foundation for your most craved looks. It's true, styling starts in the shower!  If you’re looking for a certain look like beachy waves or mega volume, you need to start with the correct product. 

Shampoo info overload? Don’t worry! We recommend rotating the products in your haircare regimen to build the best routine for your hair’s care and styling needs. But let’s start with how to get there. Here are a handful of our very favorite Redken products. Which one suits you? 

STEP 1: HAIR CARE
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BEST FOR DAMAGED HAIR: REDKEN EXTREME SHAMPOO

It happens.  Hair will suffer from split-ends, breakage, and other forms of damage. Sound familiar? Give your hair the care it needs by switching to a shampoo that helps defend your hair against different forms of damage. Redken Extreme Shampoo helps to fight against five types of damage including: thermal, chemical, mechanical, and surface damage, as well as hair breakage.

Pair with Redken's New Extreme Play Safe fortifying leave-in treatment. Formulated with plant protein and tourmaline, this innovative hair treatment reduces damage caused by hot tools, strengthens the hair fiber to reduce breakage, and protects hair from heat up to 450 degrees.
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BEST FOR COLOR TREATED HAIR: REDKEN COLOR EXTEND  SHAMPOO

Whether your hair is a beautiful balayage or a vivid purple, you don’t want your treated color to wash away.  Choosing the right shampoo can help your color last much longer. Try switching to a sulfate-free shampoo like Redken Color Extend Shampoo. This award-winning shampoo was designed specifically for color treated hair. It maximizes color vibrancy while strengthening hair. This shampoo makes color last longer and will protect it from harsh environmental conditions.
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BEST FOR DRY HAIR: REDKEN ALL SOFT SHAMPOO

Is your hair feeling more like straw rather than soft and silky? Sounds like it’s time to pump up the moisture! Try out a shampoo infused with argan oil like Redken All Soft Shampoo. Argan oil is a powerful ingredient that helps to replenish the lipids in your hair for intense, fluid softness. This is one of our stylists go-to's even in an ever changing industry where new products are introduced all the time. We promise it will completely change your hair's texture forever. 
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BEST FOR BRUNETTES: REDKEN COLOR EXTEND SHAMPOO

Keep your brown hair in the best condition with this anti-brass blue toning shampoo, which is the newest addition to Redken's Color Extend color care collection. This powerful sulfate-free toning shampoo features blue pigment to fight brass and help keep your highlighted or natural brunette hair color cool, bright and healthy. Pair with Color Extend Brownlights Conditioner for added moisture that won't strip your hair of color.

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​STEP TWO: CREATE THE END LOOK OF YOUR DREAMS​

After adding the right products for your hair's care,  you can start thinking about the end look you want to achieve. From the perfect curls to frizz-free hair, you can prep your hair for almost any style – just by changing out your shampoo and conditioner.
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BEST FOR VOLUME: REDKEN HIGH RISE SHAMPOO

Put down the teasing comb! If you’re looking for incredible volume, use a shampoo that helps to lift your hair and add body, like Redken High Rise Shampoo. Fortified with volume-boosting ingredients like filloxane and softening polymers, this dynamic shampoo helps to give you the va-va-voom look that fine hair craves.



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​BEST SHAMPOO FOR MEN: REDKEN BREWS DAILY SHAMPOO

Redken Brews Daily Shampoo gently cleanses without stripping the hair leaving hair feeling clean and fresh. This product's new lightweight formula keeps hair manageable and features malt to strengthen and nourish hair. This shampoo is compatible with most types of hair whether you have a thick mane or heir on the thin side. Suitable for everyday use for most. It's a no-brainer, easy pick boys! 
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BEST SHAMPOO FOR SMOOTH HAIR: REDKEN FRIZZ DISMISS

Daydreaming of hair that is smooth and frizz-free all day long? Make your daydream a reality. Frizz-fighting shampoos like Redken’s Frizz Dismiss can help deflate your hair and tame frizz no matter how high the humidity. We all know those Saint Louis summers are brutal! Take charge by  looking for ingredients like aquatoril and Brazilian pracaxi oil on your shampoo’s label as these help to repel humidity, while locking in moisture and making your hair more manageable, aka no more bad hair days. 
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​BEST LEAVE-IN CONDITIONER FOR PERFECT CURLS: REDKEN ONE UNITED

This multi-benefit Leave-In Conditioner and Hair Treatment Spray has 25 benefits that increase manageability, protection and beauty. Its anti-static formula controls frizz and fly aways helping to shape and define those perfect ringlet curls or waves. We recommend this product to our curly clients because it nourishes the hair preventing split ends and leaves you with lightweight results you will love. 

​Which shampoo are you most excited to try? Be sure to ask for tips and tricks from your stylist to get the most out of these fabulous products! Did we mention they are on special? Enjoy! 

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Article provided by Redken 5th Avenue New York with alterations by Fringe Salon and Spa.